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  • WEBINAR: ASEAN e-commerce – Accessing 650 million consumers

WEBINAR: ASEAN e-commerce – Accessing 650 million consumers

  • Thursday, July 09, 2020
  • 3:00 PM - 4:00 PM

According to The ASEAN Post, the value of ASEAN’s e-commerce has expanded seven times in just four years, rising from US$5.5 billion in 2015 to over US$38 billion in 2019. The sector is on track to exceed US$150 billion by 2025 – US$50 billion more than projections made over a year ago – on the back of stronger than anticipated growth.

Digital consumers in ASEAN will be spending 3 times as much in 2025, according to an October 2019 study from Facebook and global management consultants Bain & Company. The study found that while consumers in Southeast Asia spent an average of US$125 per person on online purchases in 2018, this is expected to more than triple to US$390 per person in 2025.

As consumption behaviours of ASEAN residents continue to evolve, and economies recover from the impact of COVID-19, we need to prepare for a new way of doing business. This webinar will provide an update on the ASEAN e-commerce market, emerging trends, growth drivers, regulations, routes to market and opportunities for partnering with ASEAN’s online companies.


  • Mr John Catlin – WA Government Commissioner, ASEAN
  • Mr Daniel Havas – Senior Trade & Investment Commissioner, Malaysia and Brunei, Austrade
  • Prashasti Agrawal, Cross-Border E-Commerce – Shopee
  • Hans-Peter Ressel, Founder & CEO, Momentum Commerce.

Register here: https://departmentofjobstourismscienceandinnovation.cmail19.com/t/ViewEmail/t/D2A7C150C72A41B42540EF23F30FEDED

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